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Golden Throat go Gaga over Kaka
posted Saturday, 3 November 2007
Back in January, I mentioned a dispute between Brazilian football player, Ronaldo and Liuzhou's Guangxi Golden Throat Group. It seemed that Ronaldo objected to his image been used to promote the company's throat lozenges. He claimed that no contract existed. They claimed one did.
I have no idea what happened next in legal terms, but recently Ronaldo has been replaced by another Brazilian player, Kaka in all the advertising. And I literally mean 'replaced'. They haven’t bothered to make new ads, but merely stuck Kaka over Ronaldo.
Here is the old ad in the city centre.
And here it is today!
Again, they claim to have to a contract with him. I hope so or they will soon run out of Brazilians!
comments (2)
1. Rover0818 left...
Saturday, 3 November 2007 5:50 pm
I noticed the difference with the two ad when I hang out with friends,but I
didn't think too much at that moment,now I really think you are a wise and
deep man
2. David Schroeter left...
Sunday, 4 November 2007 6:22 pm
Despite the clumsy marketing techniques, this product actually helps if you
have a sore throat!!